Kingfisher airlines airlines, book kingfisher airlines. I would like to extend my sincere thanks to all of them. The case is based faced by kingfisher airlines during november 2011 to the crisis. A combined fleet of 71 airbus a320 aircraft operate 537 flights to 69 indian cities. However, mallyas foray into the aviation sector with his airline service, the kingfisher airlines kfa, was a big misstep. It aims to make its reader well versed with each and every aspect of kingfisher airlines. The rise and fall of vijay mallyabusiness ethicscase study. American libraries canadian libraries universal library community texts project gutenberg biodiversity heritage library childrens library.
Managing multiple stakeholders case solution, the case is based on kingfisher airlines crisis in november 2011. Kingfisher airline is a private airline based in bangalore, india. A project report on how kingfisher airlines went from being the largest domestic airline to being locked out in the cold. Debasispatra under my guidance in partial fulfillment ofthe requirements for the programme in pgdm inaviation. Owned by mr vijay mallya of united breweries group.
However, it would not have been possible without the kind support and help of many individuals and organizations. Kingfisher airlines is also the first indian airline to order the airbus a380. Kingfisher airlinesking of good times trapped in bad weather. An exclusive project report on the indian airlines. Kair is a private airline based in bangalore, india. Kingfisher airlines fleet consists of a319100, a320200, a321200, atr 42500 and atr72500. Naresh goyal, who already owned jetair private limited which provided sales and marketing for foreign airlines in india. Had flown to all destinations that the airline operated. Dec 12, 20 a project report on how kingfisher airlines went from being the largest domestic airline to being locked out in the cold. The airline is owned by vijay mallya of united beverages group.
Reasons for the downfall of kingfisher airlines, an overview. Kingfisher airlines limited equity analysis project report. Kingfisher airlines was started on 9 may 2005 following the lease of four airbus a320200 aircraft. Kingfisher airlines had codeshare agreements with american airlines, asiana airlines and philippine airlines. This project is an attempt to give knowledge about kingfisher airlines. In it you will also find about the events, awards, about the management team. In this period the kingfisher airlines introduced a new airline called kingfisher red to cover some expenses because it is comparatively low cost. Kingfisher airlines history kingfisher airlines information. But kingfisher has also been quietly expanded again to permit checks of passengers including american citizens on inbound flights containing foreigners that the government regards as fishy. We were initially incorporated as a private limited company on june 15, 1995 in karnataka with the main object of pursuing chartered aviation services both for commercial and non commercial purposes in india and to provide all aviations related services.
Kingfisher airlines currently operates with a brand new fleet of 8 airbus a320 aircraft, 3 airbus a319100 aircraft and 4 atr72 aircraft. Kingfisher airlinesking of good times trapped in bad. Vijay mallya, kingfisher airlines kfa is one of the finest luxury airlines of india 1. Discuss project on strategic management of kingfisher airlines within the business environment b. The airlineis owned by vijay mallya of united beverages group. I had three very prestigious type ratings in 3 years. You will further notice how to book travel on kingfisher airlines.
It describes the paradoxical situation that confronted experienced by the airline industry in india, the exponential growth in passenger traffic, but with the exception of indigo airlines, not all airlines to make a profit. Downfall of kingfisher airways, project, airline service quality, preflight quality, inflight services, post flight services, kingfisher airlines. Growing share in the aviation market, a wide number of destinations and numerous. Based in bengaluru and owned by the united breweries group ub group, under the chairmanship of vijay mallya, the airline introduced the concept of fivestar luxury in the air. History kingfisher airlines was established in 2003. It started commercial airline operations on 5 may 1993 with a fleet of 4 boeing 737300 aircraft. The project to launch the airline was codenamed project thunder and the launch date of kingfisher airlines was fixed close to his son sidhartha mallyas birthday. Objectives of kingfisher airlines 2007 words 9 pages. Pdf on apr 1, 20, veena tripathi and others published case study.
Kingfisher airlines, through its parent company united breweries group, has a 50% stake in lowcost carrier kingfisher red. For the moment, as long as they right a few wrongs, they should be up and about in due course, thats assuming they manage to tame a rather disgruntled. It should answer the questions about the services of kingfisher and whether people would expect more from indias first 5 star airline. Lastly, vijay mallya had pledged promoter shares of kingfisher airlines in lieu of a loan. The case is based on kingfisher airlines crisis in november 2011.
The fact that kingfisher airlines has been practically defunct since the beginning of october says that not much will change till dgca decides to cancel or withdraw the license, if at all. Based in bangalore, the kingfisher airlines started operations in may 2005 as a wholly owned subsidiary of the united breweries holdings limited. His fortunes came tumbling down in 2012 when the airline was grounded leaving thousands of workers unemployed and more than rs. A report in the huffington post reported that, vijay mallyapromoted kingfisher airlines is under investigation for alleged fraud and nonpayment of rs 900crore in loans that the company owes a.
In 4th chapter you will find conclusion and suggestion on the project on kingfisher. Kingfisher airlines started its operations on may 9, 2005, with a fleet of 4 brand new airbus a320. Kingfisher has started its airline services in may 2005 with huge expectations, investors also had faith on vijay mallya because he is running united beverages. Through its parent company united breweries group, it had a 50% stake in lowcost carrier kingfisher red. Kingfishers net worth has been completely eroded, while its auditors had raised several questions about its accounting practices in its annual report. It was the first airline in india to operate with all new aircrafts.
The problem of this research project is to find out whether kingfisher airlines has superior services than all other airlines in india. Dec 04, 2017 kingfisher has started its airline services in may 2005 with huge expectations, investors also had faith on vijay mallya because he is running united beverages. We are the new entrants started small with a few leased aircraft apiece, but charted different strategies timeline 2005. Marketing management, marketing mix, marketing strategy, productivity and efficiency, current ratio, and it failures.
The case discusses mallyas entrepreneurial journey and how he strengthened his business empire by moving into new areas while consolidating his existing businesses. The airline started commercial operations in 9 may 2005 with a fleet of four new airbus a320200s operating a flight from mumbai to delhi. In a short span of time it has grown to be one of the most commendable of airlines operators in the country and has earned the respect of skytrax which has given it. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Kingfisher airlines main luxury component is its inflight entertainment system, a first among indian airlines. The planes could not be taken by the lessors because a lot of money from kfa was due to the airport authorities of india who are the prime owners and governing body of most of the indian airports operational area where aircraft are positioned and. A project on kingfisher airlines free download as powerpoint presentation. Vijay mallya, under the parent company of united breweries ub. Marty ludlum university of central oklahoma the official journal of the academy for business studies, an affiliate of the allied academies the business studies journal is owned and published by jordan whitney enterprises, inc. Knowledge house, shyam nagar,off jogeshwari vikhroli link road, mumbai maharashtra 400060 tel. Kingfisher airline was a very rewarding career in terms of job satisfaction as a pulot. Kingfisher airlines marketing and management strategies.
Kingfisher airlines ltd debt restructuring case solution. However, in general, low cost airlines have done better than fullservice airlines. The destinations covered by kingfisher airlines are bangalore, mumbai, delhi, goa, chennai, hyderabad, ahmedabad, cochin, guwahati, kolkata, pune, agartala, dibrugarh, mangalore and jaipur. Kingfisher airlines had codeshare agreements with american airlines, asiana airlines and philippine airlines kingfisher airlines fleet consists of a319100, a320200, a321200, atr 42500 and atr72500. Debt restructuring case solution,kingfisher airlines ltd. Neha kulkarni swakul naik shrutika sawant introduction kingfisher airlines acquired 26% stake in air deccans parent company deccan aviation. Project report on kingfisher airlines prepared by free download as text file. The rise and fall of vijay mallyabusiness ethicscase.
Kingfisher airlines was an airline group based in india and based in bengaluru and had a 50% stake in lowcost carrier kingfisher red. Search and upload all types of swot analysis of kingfisher airlines projects for mbas on. Find, read and cite all the research you need on researchgate. Kingfisher first launched all economy class with food and entertainment system, later on, they shifted focus to luxury business class on their aircraft, a lot of air travelers appreciated the hospitality, aircraft condition and its ambiance when kingfisher focus was.
He describes the paradox that the airline industry in india has grown exponentially in the number of passengers, but with the exception of indigo airlines, all airlines do not profit faces. Get contact details, registered address of along with management information. Project report on kingfisher airlines prepared by aviation. Kingfisher airlines limited was an airline group based in india. E forums, part of the publish upload project or download reference project category. Kingfisher airlines ltds loan funds stand at rs7, 543 crore debttoequity ratio of about 3. Almost everyone knows the ongoing financial crisis in kingfisher airlines, the airlines which is touted to be the second biggest private carrier in india. Kingfisher airlines kingfisher airlines limited is an airline group based in india its head office is in andheri east, mumbai and registered office in ub city, bangalore. Ex srei, dean, associate dean and assistant professor, research associate. The kingfisher airlines outrage management study guide. Kingfisher airline a kingfisher airline limited is an airline group based in india, founded by mr.
Debt restructuring case analysis, kingfisher airlines ltd. Awards and achievements kingfisher airlines frequent flyer programme, king club has won top. Kingfisher airlines uses the bangalore international airport as its base and has been operating from this airport since inception. The theory behind kingfisher goes back 20plus years, when two of the original world trade center bombers arrived together on the same flight at kennedy. Pdf a case study on the downfall of kingfisher airlines. Business studies journal allied business academies.
Kingfisher airlines started its operations on may 9, 2005 with a fleet of 4 airbus a320 aircrafts. As an airline pilot i had a very successful and a fruitful career with kingfisher airlines. In 1st chapter you will find the objective of doing the project on kingfisher airlines. Kingfisher s net worth has been completely eroded, while its auditors had raised several questions about its accounting practices in its annual report. Kingfisher has been certified as being one of six airlines in the world to have a five star rating from skytrax. Based in bengaluru and owned by the united breweries group ub group, under the chairmanship of vijay mallya, the airline introduced the concept of. Swot analysis of kingfisher airlines by sayed arif in. I had great successful track record in the company. The business studies journal is owned and published by jordan whitney enterprises, inc.
You can retrieve the booking information and kingfisher airlines flight status by using the last name and pnr number or booking reference number. Through its parent company united breweries group, it had a 50% stake in lowcost carrier kingfisher red until december 2011, kingfisher airlines had the second largest share in indias domestic air travel market. Fac ts ab out ki ng fisher the airline was the first in india to initially, and to continue, to operate with all new aircraft. T analysis of kingfisher airlines in which the strengths, weaknesses are highlighted 4. In march 2009, vijay mallya major business venture in the year 2005. Kingfisher also holds the skytrax award for one of the indias best airline of the year 2011. Kingfisher airlines is a private airline based in bangalore, india. Kingfisher airline is one of the only seven airlines awarded 5 star rating by skytrax. Kingfisher airlines limited summary analysis, annual report. A project on kingfisher airlines airlines aviation. American libraries canadian libraries universal library community texts project gutenberg biodiversity heritage library.
Kingfisher head office located in ville parle mumbai but its registered office in bangalore. Debt restructuring case study solution, kingfisher airlines, a top airline company in india, had incurred considerable losses and its net worth had been eroded. Kingfisher airlines project free download as word doc. Editorial content is under the control of the allied academies, inc. Kingfisher airlines bookings can be accessed here by using your free account used to make your online flight bookings. Its head office is in andheri east, mumbai and registered office in ub city, bangalore. Kingfisher airlines management information details of. Kingfisher airline 1 kingfisher airlines prepared by sumit vishal yuan kunal 2 kingfisher airlines. In the recession period of kingfisher airlines they also misbehaved with some customers due to the frustration and this will lose their customers.
Kingfisher airlines, through its parent company united breweries group, has a 50% stake in lowcost carrier. Kingfisher airlines carry more than 1 million passengers which help the kingfishers airlines to make the highest market share among all other airlines in india in may 2009. Introduction kingfisher airlines limited is an airline group based in india. He describes the paradox that the airline industry in india has grown exponentially in th. Ppt kingfisher airline powerpoint presentation free to. This is a research report on swot analysis of kingfisher airlines by sayed arif in marketing category. Project on strategic management of kingfisher airlines. Successive days of flights cancellation, debt of rs 7,500 crore and rising, a julyseptember quarter loss of rs 469 crore, delayed salaries, pilots quitting, and reports of chairman vijay. It is owned by the bengaluru based united breweries group. Investors who lost money in kfa should have looked at the profit margins, they were negative since 2004. Sam in business, opinions so there you have it, the aviation regulator finally decides to suspend kingfishers license in what is set to be a long and tedious battle over the next few months for the airline. Until december 2011, kingfisher airlines had the second largest share in indias domestic air travel market. Certificate this is to certify that the project workanalysis of kingfisher airlines isa bonafide record of work done by mr. Therefore, banks are not completely innocent in this entire outrage.
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